When in doubt, it pays to err on the side of conservatism in matters of Japanese business culture. So, when you consider Japanese etiquette rules, it's prudent to approach these as guidelines rather than gospel.
Communication takes place between one human being and another, and not, of course, between one culture and another. It's important to understand that observance of cultural norms varies from individual to individual within a culture. Adherence to Japanese business etiquette can give you an edge and create a favorable impression of you and, by extension, your business. So, before visiting Japan, it pays to spend some time acquainting yourself with the country's values and accepted behavior patterns. But this mindset can inadvertently work against you when doing business in Japan. Many people assume that what is logical and common practice in their home turf is also ipso facto the right path in the world. It almost always has a boomerang effect, especially because it isn't the norm. It also bespeaks a concern for civility, grace and consideration of others, which doesn't go unnoticed. There is an element of sophistication and worldliness to those who can effortlessly navigate in foreign waters. This is important when doing business in Japan, where cultural elements can profoundly impact decision-making and, ultimately, the effectiveness of a business relationship. Paying attention to Japanese business practices and observing Japanese etiquette opens doors to more successful communications.
"A traveler without observation," said Persian poet Saadi, "is a bird without wings." The same can be said of a business traveler doing business in a foreign country.
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